The fight against digital fraud is evolving. At Salone dei Pagamenti 2025, Vassilij Noventa, Regional Sales Manager at Cleafy, outlined a forward‑looking strategy for banks and financial institutions: observe, understand and anticipate everything happening in the digital perimeter even before money moves.
In this interview, he explored:
- Why the separation between cybersecurity and fraud prevention needs to disappear, and what a unified, pre‑login view brings to real protection.
- How a proactive, shift‑left approach acts before any transaction occurs.
- The crucial role of Cleafy Labs in early threat detection.
- How Artificial Intelligence can be used responsibly to manage high volumes of cases.
- The value of full real‑time visibility across apps, web, sessions, devices and user behaviour.
Fraud and cybersecurity must no longer be considered separate domains. Only by unifying them under a proactive, predictive approach can financial institutions stay ahead of fast, complex, hybrid threats and protect users from the very start.
Watch the full conversation now and gain first-hand insights from those shaping the future of digital security in the region.
The interview is conducted in italian.
